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Trademark Related News

Payless ShoeSource Launches New Logo to Support Company Direction to Democratize Footwear, Accessory Fashion for the Family


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Payless ShoeSource Launches New Logo to Support Company Direction to Democratize Footwear, Accessory Fashion for the Family

Payless ShoeSource, the nation's leading specialty footwear retailer, announced today that it is launching a new logo specifically designed to support the company's strategic direction to democratize footwear and accessory fashion and inspire fun fashion possibilities for the family.

The new logo, the first redesign of the Payless logo in about 20 years, incorporates key design elements that leverage Payless' rich heritage and communicates a "new and improved" Payless -- a brand that is contemporary, fun, friendly and, above all, stylish.

"Consumer research over the past years has told us that our current logo pigeon holes us and dates us," said Matt Rubel, Chief Executive Officer and President, Payless ShoeSource. "This new logo is designed to amplify the new Payless brand position -- to inspire fun fashion possi
 

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Daily Terms

Dilution

Definition:
A type of infringement of a trademark in which the defendant's use, while not causing likelihood of confusion, tarnishes the image or blurs the distinctiveness of the owner's mark.

Contributory Infringement

Definition:
Indirect infringement of intellectual property rights in which one person contributes to the direct act of infringement of another.

eTEAS

Definition:
Electronic Trademark Examination Application System - electronic trademark filing system. It allows the public to complete various trademark filings and transactions on-line.

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